What is the anxiety that consumers begin to feel when they are dissatisfied with a product or service recently purchased called?
A) cognitive dissonance
B) post-purchase regret
C) product re-evaluation
D) purchase rejection

Question

Quizplus · Accepted Answer

Cognitive dissonance is the psychological discomfort a person feels when they have conflicting beliefs or attitudes, especially after making a purchase decision.

What Is the Anxiety That Consumers Begin to Feel When