In an SMM plan, what term refers to the paragraph or two that explains the who, what, when, where, how, and why of the plan, and gives compelling reasons why the plan should be adopted?

Question

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The executive summary in an SMM (Social Media Marketing) plan provides a concise overview of the plan's main points, including the who, what, when, where, how, and why, and argues persuasively for its adoption. It is designed to give readers a quick and clear understanding of the plan's goals and strategies.

In an SMM Plan, What Term Refers to the Paragraph