Question 1

Topix.net is a website that allows people to comment on news articles and report on events occurring in their local communities. It also allows users to edit and rate the topics of their choice. Which social media platform is Topix.net an example of?

Accepted Answer

Topix.net is an example of a social news site because it allows users to comment on news articles, report on local events, and engage with news content, which are typical features of social news platforms.

Question 2

Oneview is a social media platform that provides a space for its users to save, organize, and tag links of their favourite websites. The users can also share these links with other members of the platform. What is Oneview an example of?

Accepted Answer

Oneview is an example of a bookmarking site because it allows users to save, organize, and tag links to their favorite websites, which is the primary function of a bookmarking site.

Question 3

Badoo is a global, multilingual social media platform that provides an opportunity for its members to meet new people in their locality, share daily activities, and post opinions on different topics. What type of social media platform is Badoo?

Accepted Answer

Badoo is a social networking site designed to help people make new friends and connect with others who have similar interests or are in the same geographical area.

Question 4

Hootsuite is a social media management software that allows users to manage multiple social network profiles, keep track of brand mentions, and send regular updates to their Twitter account. What is Hootsuite an example of?

Accepted Answer

Hootsuite is an application designed to manage social media accounts and activities, making it an example of an app rather than a blogging site, microblog, or social networking site.

Question 5

Why is a social media marketing plan important?

Accepted Answer

A social media marketing plan is important because it documents in writing the company's goals and strategies for the social media marketing initiative, providing a clear roadmap for implementation and evaluation.

Question 6

Odyssey is a website where the host regularly posts photos and articles on his favourite travel destinations and his experiences therein. Users of the site are allowed to respond or post comments on these articles. What is Odyssey an example of?

Accepted Answer

Odyssey is an example of a blogging site because it involves the posting of personal experiences, photos, and articles on travel destinations, with an interactive component where users can comment on these posts.

Question 7

In an SMM plan, what term refers to the paragraph or two that explains the who, what, when, where, how, and why of the plan, and gives compelling reasons why the plan should be adopted?

Accepted Answer

The executive summary in an SMM (Social Media Marketing) plan provides a concise overview of the plan's main points, including the who, what, when, where, how, and why, and argues persuasively for its adoption. It is designed to give readers a quick and clear understanding of the plan's goals and strategies.

Question 8

AlphaDevelopers.com is a website that provides a platform for users to post general information on mobile phones, tablets, and other electronic devices. The users can rate the devices and also answer queries from other users. What is AlphaDevelopers.com an example of?

Accepted Answer

AlphaDevelopers.com functions as an online forum because it allows users to post information, rate devices, and answer queries from other users, which are typical features of forums.

Question 9

Which social media platform allows users to report on the happenings in their communities and then vote on which postings get the most prominent display on the site?

Accepted Answer

Social news sites allow users to submit content and then vote on its relevance or importance, which determines its visibility on the site. Examples include Reddit and Digg, where community engagement through voting influences the prominence of postings.

Question 10

Which of the following is a unique feature of social media marketing?

Accepted Answer

Social media marketing allows for customers to engage in conversations with each other and the organization, creating a unique feature that traditional marketing may not offer. Option A is incorrect because social media marketing can reach a global audience. Option C is incorrect because social media marketing cannot fully control the content and messages received by the audience. Option D is incorrect because social media marketing focuses on building relationships with the audience and engaging with them rather than promoting the company outright.

Question 11

Which social media platform gives users a place to save, organize, or manage links to websites or other Internet resources?

Accepted Answer

Bookmarking sites allow users to save, organize, and manage links to various websites or online resources, making it easier for them to access these links later or share them with others.

Question 12

What term refers to a platform where a host or writer posts information or opinions on various topics and followers may respond?

Accepted Answer

A blogging site is a platform where a host or writer can post information or opinions on various topics, and followers can respond or interact with the content.

Question 13

Which of the following is an example of a bookmarking site?

Accepted Answer

Linkswarm.com is an example of a bookmarking site because it allows users to save, organize, and manage links to their favourite websites, which is the primary function of a bookmarking site.

Question 14

Blunk is a service that allows users to send updates through posts that contain only a few words. These updates are sent to the users who have signed up to receive them. What is Blunk an example of?

Accepted Answer

Blunk is an example of a microblog because it allows users to send updates through posts that contain only a few words, which is characteristic of microblogging platforms.

Question 15

Eons.com is a website for baby boomers that allows members to find friends, share experiences on various topics, and post photos and videos. What is Eons.com an example of?

Accepted Answer

Eons.com is an example of a social networking site because it enables members to connect with friends, share experiences, and post multimedia content, which are key features of social networking platforms.

Question 16

What is the social media platform where users post messages and hold conversations on specified topics?

Accepted Answer

Online forums are platforms where users can post messages and engage in conversations on various topics, making them the correct choice for this description.

Question 17

What is the term for a blog posting, such as a Tweet, that contains only a few words?

Accepted Answer

Microblogging is the practice of posting small pieces of digital content—which could be text, pictures, links, short videos, or other media—on the Internet. Twitter is one of the most popular platforms for microblogging.

Question 18

What is the term for a free or paid software download that links users to a wide range of goods and services, media and text content, social media platforms, search engines, and the like?

Accepted Answer

An app (short for application) is a type of software that can be downloaded for free or purchased. It connects users to various services and content, including goods, media, social platforms, and search engines.

Question 19

Stinson's, a chain of luxury department stores, uses a unique two-dimensional code on pamphlets and brochures that can be read by mobile phones with cameras. These codes provide detailed information regarding the products available in the store along with their prices. What is Stinson's using?

Accepted Answer

Stinson's is using QR codes, which are two-dimensional barcodes that can be scanned using a mobile phone's camera to provide detailed information about products, including their prices.

Question 20

What is the main reason why consumers rely on communities created by social media for their buying decisions?

Accepted Answer

Consumers rely on communities created by social media primarily to conduct research and share information about products or services, which helps them make informed buying decisions.

Quiz 4: Digital Marketing and Social Media: Living in the Connected World