When Is the Executive Summary of a Social Media Marketing

When is the executive summary of a social media marketing plan said to be effective?

A) if it provides an expert view on the competitors' presence in social media, including the platforms they choose and their overall effectiveness
B) if it clearly describes the overall market conditions and the firm's current position in social media
C) if it effectively defines the methods for monitoring, measuring, and managing the social media marketing efforts
D) if it gives compelling reasons as to why the plan should be adopted by the firm