Question 1

What term refers to the process of encoding data for security purposes?

Accepted Answer

Encryption is the process of converting data into a code to prevent unauthorized access, making it a key method for securing data.

Question 2

What term refers to a Web page anyone can edit, so that a reader can, in addition to asking questions or posting comments, actually make changes to the Web page?

Accepted Answer

A wiki is a type of website that allows users to add, modify, or delete its content via a web browser usually using a simplified markup language or a rich-text editor. This collaborative nature is what distinguishes wikis from other types of web content that are typically created and edited by only a small group of webmasters.

Question 3

What is one of the top products sold online?

Accepted Answer

The answer of What is one of the top products...

Question 4

What type of software would Aaron Corporation, an insurance firm, use to protect its client's personal information such as their dates of birth from hackers?

Accepted Answer

A firewall is designed to prevent unauthorized access to or from a private network, making it the appropriate choice for protecting sensitive information such as clients' personal data from hackers.

Question 5

Which of the following measures, when adopted, will help an online retailer to build customers' trust?

Accepted Answer

Prominently displaying a privacy policy helps in building customers' trust by transparently communicating how their data is collected, used, and protected. This transparency is key to establishing trust between the retailer and the customers.

Question 6

What is the most common form of Internet advertising?

Accepted Answer

The answer of What is the most common form of...

Question 7

Which of the following is software used by online companies to automatically collect data from Internet browsers in order to track their customers' shopping and viewing habits?

Accepted Answer

Cookies are small pieces of data sent from a website and stored on the user's computer by the user's web browser while the user is browsing. They are used to remember information about the user, such as their preferences and previous actions on the site, enabling the tracking of their shopping and viewing habits.

Question 8

Which term refers to the situation where customers of a bank received an email from a fake ID asking them to make a phone call and provide information regarding their account numbers?

Accepted Answer

Vishing, or voice phishing, involves scammers using phone calls or voicemail to trick individuals into providing personal information, such as account numbers. In this scenario, the email directs the recipient to make a phone call, which aligns with the vishing method.

Question 9

Seth reads an online tour journal by his favourite musician. With the help of this journal, fans can post comments or occasionally ask questions to the musician. What is this online journal an example of?

Accepted Answer

This online journal is an example of a blog, which is a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. Fans being able to post comments or ask questions is a common feature of blogs.

Question 10

What combination of hardware and software do companies install to prevent intrusions and keep unauthorized Web users from tapping into private corporate data?

Accepted Answer

Firewalls are a combination of hardware and software designed to prevent unauthorized access to or from a private network, thereby protecting private corporate data from intrusions and unauthorized web users.

Question 11

What is the most popular web function?

Accepted Answer

Communication is the most popular web function because it encompasses a wide range of activities including email, social media, instant messaging, and forums, which are used daily by billions of people worldwide.

Question 12

What term refers to noncommercial Internet versions of forums where people post and read messages on specific topics?

Accepted Answer

Newsgroups are the correct term for noncommercial Internet versions of forums where people post and read messages on specific topics.

Question 13

Which of the following is an online journal for an individual or organization?

Accepted Answer

A blog is an online journal or informational website displaying information in reverse chronological order, with the latest posts appearing first. It is a platform where a writer or a group of writers share their views on an individual subject, making it an online journal for an individual or organization.

Question 14

What type of software does Virtue.com, a women's clothing brand, use to automatically collect data from Internet browsers to track the customers' preferences?

Accepted Answer

Virtue.com likely uses spyware to automatically collect data from Internet browsers to track customers' preferences. Spyware is a type of software that gathers information about a person or organization without their knowledge, which can include tracking and sending such information to advertisers or other entities.

Question 15

What was one of the early online offerings?

Accepted Answer

Airline tickets were among the early services offered online, allowing customers to book flights without going through a travel agent or calling the airline directly.

Question 16

What term refers to specialized online services that focus on a specific topic or area of interest, such as white water rafting or stamp collection?

Accepted Answer

Electronic bulletin boards are specialized online services that allow users to share information and discuss topics of interest, which can be as specific as white water rafting or stamp collecting. They are forums where users can post messages and comments related to a particular subject area.

Question 17

Which term refers to a high-tech scam that uses authentic-looking email or pop-up messages to get unsuspecting victims to reveal personal information?

Accepted Answer

Phishing is a type of online scam where attackers send fraudulent emails or messages that appear to be from reputable sources to trick individuals into revealing personal information, such as passwords and credit card numbers.

Question 18

Josh is interested in mountain biking and regularly visits a specialized online service that provides information on various topics related to mountain biking. What is Josh most likely to be visiting?

Accepted Answer

An electronic bulletin board is a platform where users can post and read messages on specific topics, such as mountain biking, making it likely that Josh visits it for specialized information.

Question 19

Which function of the Internet do online communities, like Internet forums, newsgroups, and social networking sites take advantage of?

Accepted Answer

Online communities primarily utilize the Internet for communication, allowing users to interact, share ideas, and discuss various topics.

Question 20

Which of the following is a technology that secures a website by encrypting information and providing authentication?

Accepted Answer

SSL (Secure Sockets Layer) is a technology that encrypts data transmitted over the internet and provides authentication to secure websites.

Quiz 4: Digital Marketing and Social Media: Living in the Connected World