An ethical problem related to the distribution strategy is whether marketers have the responsibility to serve unsatisfied markets, even if the profit potential is slight.

Question

Quizplus · Accepted Answer

Marketers often face ethical dilemmas regarding whether to serve unsatisfied markets, especially when these markets are not profitable. The ethical issue revolves around the balance between pursuing profit and the social responsibility of meeting the needs of all market segments, including those that are less lucrative.

An Ethical Problem Related to the Distribution Strategy Is Whether