Question 1

Consumerism is the social force within the environment that aids and protects the buyer by exerting legal, moral, and economic pressures on business.

Accepted Answer

Consumerism involves efforts to protect and inform consumers by advocating for their rights and ensuring fair trade practices, often through legal and economic means.

Question 2

The proliferation of databases, the selling of address lists, and the ease of acquiring consumer information using the Internet have all increased public concern about threats to personal privacy.

Accepted Answer

The widespread availability and exchange of personal data through databases, the sale of address lists, and the ease of obtaining consumer information online have indeed heightened public awareness and concern regarding the potential risks to individual privacy.

Question 3

Ethical decisions in the workplace usually come from three sources: individual values, organizational values, and professional peer values.

Accepted Answer

Ethical decisions in the workplace are influenced by individual values (personal beliefs and principles), organizational values (the company's culture and ethical guidelines), and professional peer values (standards and norms within a professional community).

Question 4

Consumers are protected from packaging deception by label information citing volume, weight, quantity, colour, and servings.

Accepted Answer

The answer of Consumers are protected from packaging deception by...

Question 5

Marketing's relationship to its external environment has little effect on a firm's eventual success.

Accepted Answer

Marketing's relationship to its external environment, including understanding customer needs, market trends, and competitive dynamics, significantly affects a firm's ability to develop effective strategies and achieve success.

Question 6

Ecology is the study of the relationship between organizations and the external environment.

Accepted Answer

Ecology is the study of the relationships between living organisms, including humans, and their physical environment; it does not focus on organizations in the context of businesses or institutions.

Question 7

Relationships with customers, employees, government, vendors, and society form the basis of the social issues that confront contemporary marketers.

Accepted Answer

These relationships are central to understanding the social issues in marketing, as they involve ethical considerations, social responsibility, and the impact of marketing decisions on various stakeholders and the broader society.

Question 8

Adherence to the truth-in-advertising laws results in fewer ethical questions arising in the area of product promotion.

Accepted Answer

The answer of Adherence to the truth-in-advertising laws results in...

Question 9

The marketing activity that receives the most attention from those concerned with ethical considerations is product strategy.

Accepted Answer

Advertising and promotion activities typically receive the most attention from those concerned with ethical considerations, due to their direct impact on consumer perceptions and potential for misleading information.

Question 10

The basic consumer rights expounded by former U.S. President John Kennedy in 1962 include "the right to be safe," referring to the idea that the goods and services people buy should not be injurious in normal use.

Accepted Answer

John F. Kennedy introduced the concept of consumer rights in a speech to Congress on March 15, 1962, which included "the right to be safe," emphasizing that products and services should not pose a risk to consumers under normal usage.

Question 11

Pricing tends to have the least amount of regulation and, therefore, the most ethical violations.

Accepted Answer

Pricing, like other aspects of business, is subject to various regulations (such as anti-trust laws and price fixing regulations) aimed at preventing unethical practices. Ethical violations can occur in many areas of business, not just pricing, and the level of regulation varies by industry and country.

Question 12

Managers of firms have traditionally focused on improving their relationship with the government and the general public as part of their social responsibility.

Accepted Answer

The answer of Managers of firms have traditionally focused on...

Question 13

A socially responsible marketing philosophy would discourage consumers from voicing their complaints because socially responsible sellers have no obligation to listen to such complaints.

Accepted Answer

A socially responsible marketing philosophy encourages open communication and feedback from consumers, including listening to complaints, as it aims to ensure customer satisfaction and ethical business practices.

Question 14

Social responsibility includes four dimensions: economic, legal, ethical, and philanthropic.

Accepted Answer

Social responsibility indeed encompasses four dimensions: economic (being profitable), legal (obeying the law), ethical (doing what is right, just, and fair), and philanthropic (contributing to the community and improving quality of life).

Question 15

An ethical problem related to the distribution strategy is whether marketers have the responsibility to serve unsatisfied markets, even if the profit potential is slight.

Accepted Answer

Marketers often face ethical dilemmas regarding whether to serve unsatisfied markets, especially when these markets are not profitable. The ethical issue revolves around the balance between pursuing profit and the social responsibility of meeting the needs of all market segments, including those that are less lucrative.

Question 16

The traditional concept of social responsibility of business involves managers' relationships with customers, employees, shareholders, government agencies, and the general public.

Accepted Answer

The answer of The traditional concept of social responsibility of...

Question 17

Social responsibility means that marketers consider social well-being ahead of profits in evaluating their firms' performance.

Accepted Answer

The answer of Social responsibility means that marketers consider social...

Question 18

Ensuring ethical practices means promising customers and business partners to sacrifice quality and fairness for profit.

Accepted Answer

Ensuring ethical practices means prioritizing quality and fairness over profit. It involves making decisions that are morally right and just, even if it means sacrificing short-term financial gain.

Question 19

Marketing ethics is defined as a standard of conduct and moral values that have been clearly outlined by the Canadian federal government.

Accepted Answer

Marketing ethics refers to the moral principles and standards that guide behavior within the field of marketing. These principles are not defined by any single government but are developed through industry practices, academic research, and professional organizations worldwide.

Question 20

In today's social-cultural environment, consumerism is declining in scope and importance.

Accepted Answer

Consumerism continues to be a significant aspect of today's social-cultural environment, with increasing consumption patterns and the influence of advertising and media promoting consumerist values.

Quiz 3: The Marketing Environment, Ethics, and Social Responsibility