Jonathan is part of a team analyzing current demographic trends. The team will make a recommendation concerning the groups of consumers toward whom the firm should direct its marketing effort. What element of the firm's marketing strategy is Jonathan's team involved in?

Question

Quizplus · Accepted Answer

Jonathan's team is involved in identifying the target market, which refers to the specific group of consumers toward whom the firm should direct its marketing efforts based on current demographic trends.

Jonathan Is Part of a Team Analyzing Current Demographic Trends