Mars Inc.'s M&M's division donates 50 cents of specially marked candy sales to the Special Olympics. What is this an example of?

Question

Quizplus · Accepted Answer

This is an example of cause marketing, where a company supports a social cause and benefits from the increased sales or visibility, while also contributing to the cause. In this case, Mars Inc.'s M&M's division is supporting the Special Olympics by donating a portion of their sales.

Mars Inc'S M&M's Division Donates 50 Cents of Specially Marked Candy