An alumni association at a university sends out announcements promoting the upcoming football game and an alumni association function. What two types of marketing is this example a combination of?

Question

Quizplus · Accepted Answer

This example combines event marketing, as it promotes the upcoming football game (an event), and organization marketing, as it promotes an alumni association function, thereby aiming to enhance the association's image and encourage participation.

An Alumni Association at a University Sends Out Announcements Promoting