Sally Myers, head of marketing at Sally's Salon, serviced six new customers over the past two weeks. Through a feedback form, Sally learned that all of them had acted upon the opinions of their friends and family members. What did Sally encounter?

Question

Quizplus · Accepted Answer

Sally encountered buzz marketing, which occurs when individuals share their positive experiences with a product or service, influencing friends and family to try it. This word-of-mouth promotion is a powerful and organic form of marketing.

Sally Myers, Head of Marketing at Sally's Salon, Serviced Six