A music star promotes her concerts, but also uses her concerts to promote a charitable cause. What two types of marketing is this example a combination of?

Question

Quizplus · Accepted Answer

Cause marketing is a type of marketing that combines a for-profit business with a non-profit organization to promote a social cause. In this example, the music star is using her concerts to promote a charitable cause, which is a form of cause marketing.

A Music Star Promotes Her Concerts, but Also Uses Her