Which of the following would be an example of interactive marketing?
A) a customer creating his or her own products, as in the case of Subway or Build-a-Bear
B) an intermediary wholesaler who links sale of goods from manufacturer to consumer
C) buyer-seller communication through the Internet and virtual reality kiosks
D) sponsoring local sports teams
Correct Answer:
Verified
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Q44: What does interactive marketing refer to?
A) sequential
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