In the global marketplace, brand standardization is the most effective way to market products. For example, having a single product name, such as Coke, Toshiba, or BMW, allows a company to create a universal marketing program that can be implemented to attract consumers from all the countries in which it markets.

Question

Quizplus · Accepted Answer

Brand standardization does not always account for cultural differences, consumer preferences, and legal requirements in different countries, which can affect the effectiveness of a universal marketing strategy. Tailoring products and marketing strategies to fit local markets (brand adaptation) can often be more effective.

In the Global Marketplace, Brand Standardization Is the Most Effective