Marketing myopia exists when management fails to recognize the scope of its business.

Name: Marketing myopia exists when management fails to recognize the scope of its business.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Marketing myopia occurs when a company's management is so focused on meeting the current needs of its market that it fails to see, and therefore plan for, future opportunities or threats. This results in a narrow-minded approach to marketing strategy and business growth, overlooking the broader scope of its business potential.

Marketing Myopia Exists When Management Fails to Recognize the Scope