One important difference between for-profit and not-for-profit organizations is that for-profits often market to multiple publics rather than the single public on which not-for-profits may focus.

Question

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Both for-profit and not-for-profit organizations can market to multiple publics. The distinction between them lies more in their primary goals (profit generation vs. fulfilling a mission) rather than the diversity of their target audiences.

One Important Difference Between For-Profit and Not-For-Profit Organizations Is That