Not-for-profit organizations face complex decision-making issues about the correct markets to target because they often must market to multiple publics.

Question

Quizplus · Accepted Answer

Not-for-profit organizations often have to address the needs and interests of multiple stakeholders, such as donors, beneficiaries, volunteers, and the general public, making their market targeting decisions complex.

Not-For-Profit Organizations Face Complex Decision-Making Issues About the Correct Markets