The Gap's sponsorship of the "Product Red" campaign to combat AIDS in Africa is an example of a for-profit organization linking its products to a social objective in cause marketing.

Question

Quizplus · Accepted Answer

The Gap's involvement in the "Product Red" campaign, which donates a portion of proceeds from specific products to the Global Fund to fight AIDS, tuberculosis, and malaria in Africa, is a classic example of cause marketing, where a for-profit company supports a social cause to achieve mutual benefits.

The Gap's Sponsorship of the "Product Red" Campaign to Combat