A theatre group promoting a performance to raise funds in the fight against cancer is an example of both cause marketing and event marketing.

Question

Quizplus · Accepted Answer

This scenario involves cause marketing because the theatre group is promoting a performance to support a charitable cause (fight against cancer). It also involves event marketing because the group is promoting a specific event (the performance) to engage an audience and achieve their marketing goals.

A Theatre Group Promoting a Performance to Raise Funds in the Fight