What term refers to penetration pricing?
A) market-plus pricing
B) market-minus pricing
C) cost-plus pricing
D) prestige pricing

Name: What term refers to penetration pricing? A) market-plus pricing B) market-minus pricing C) cost-plus pricing D) prestige pricing
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Penetration pricing, also known as market-minus pricing, involves setting a low price for a new product to attract customers and gain market share quickly.

What Term Refers to Penetration Pricing