What element of the promotional mix is the most expensive (cost per contact)?
A) advertising
B) sales promotion
C) personal selling
D) direct marketing

Question

Quizplus · Accepted Answer

Personal selling is typically the most expensive element of the promotional mix on a cost-per-contact basis because it involves one-on-one interaction between the salesperson and the customer, which requires more time, effort, and resources compared to other promotional activities.

What Element of the Promotional Mix Is the Most Expensive