What is an outcome of the interactive characteristic of direct marketing?
A) development of databases with wide market segments
B) tailoring of individual responses by marketers to meet consumers' needs
C) easy assessment of a consumer's feelings towards a call to action to purchase the product
D) building of relationships with existing customers but not new consumers

Question

Quizplus · Accepted Answer

Direct marketing allows for personalized communication, enabling marketers to tailor their responses and offers to meet the specific needs and preferences of individual consumers. This personalization is a key outcome of the interactive nature of direct marketing.

What Is an Outcome of the Interactive Characteristic of Direct