What is one of the advantages of the direct mail medium?
A) It offers the ability to reach a broad target market.
B) The per-reader cost is less expensive than other types of advertising.
C) Response rates are measurable and higher than other types of advertising.
D) There is less chance of being misled by the message or source of the message.

Question

Quizplus · Accepted Answer

Direct mail allows for measurable response rates, enabling advertisers to track the effectiveness of their campaigns more accurately than with many other advertising mediums. This measurability is a significant advantage because it allows for adjustments and optimizations based on actual performance data.

What Is One of the Advantages of the Direct Mail