Which statement is NOT considered to be an advantage of celebrity testimonials?
A) Using a celebrity in an advertisement is a way to break through the clutter and capture the consumer's attention.
B) Celebrities provide a marketing bridge to capture the attention of consumers of other cultures domestically or internationally.
C) The more visibility a celebrity receives through product endorsements, the more valuable he or she is to marketers.
D) Consumers look at the product in a new way because the endorsement of the celebrity is seen as credible in their eyes.

Question

Quizplus · Accepted Answer

C is not considered an advantage of celebrity testimonials because it describes a benefit to the celebrity rather than an advantage of using celebrity testimonials from the perspective of the marketers or the product being endorsed.

Which Statement Is NOT Considered to Be an Advantage of Celebrity