Along with the high cost per reader, what drawback is associated with direct mail?
A) difficulty in segmenting large markets
B) dependence on quality mailing lists
C) lack of flexibility
D) speed of message delivery

Question

Quizplus · Accepted Answer

Direct mail campaigns heavily rely on the quality of mailing lists to reach the intended audience effectively. If the mailing list is outdated or inaccurate, the campaign may not reach its target audience, leading to wasted resources and lower effectiveness.

Along with the High Cost Per Reader, What Drawback Is