What are marketing partners participating in when they share the cost of a promotional campaign that meets their mutual needs?
A) mutual support
B) cross-promotion
C) spending push money
D) trading promotion

Question

Quizplus · Accepted Answer

When marketing partners share the cost of a promotional campaign that meets their mutual needs, they are engaging in cross-promotion. This strategy allows both parties to benefit from the combined reach and resources, enhancing the effectiveness of their marketing efforts.

What Are Marketing Partners Participating in When They Share the Cost