What method sets specific corporate goals and determines the appropriate promotional activities for each goal as the two-step process used in developing the promotional budget?
A) marginal analysis
B) economies of scale
C) the fixed-sum-per-unit
D) the task-objective

Question

Quizplus · Accepted Answer

The task-objective method involves setting specific corporate goals and then determining the promotional activities needed to achieve these goals, making it a two-step process used in developing the promotional budget.

What Method Sets Specific Corporate Goals and Determines the Appropriate