Communication is the transmission of messages from sender to receiver or, in the case of marketing communications, the transmission of messages from seller to buyer.

Question

Quizplus · Accepted Answer

Communication involves the process of transmitting information, ideas, or messages from a sender to a receiver, which in the context of marketing, translates to the transmission of messages from the seller (or marketer) to the buyer (or consumer).

Communication Is the Transmission of Messages from Sender to Receiver