What does the simplest and least costly level of assessment of public relations effectiveness involve?
A) conducting extensive focus group assessments
B) counting the number of press releases distributed
C) measuring target audiences to see if the messages were received and understood
D) evaluating governmental response to public relation announcements

Question

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The Answer of What does the simplest and least costly level of assessment of public relations effectiveness involve?
A) conducting extensive focus group assessments
B) counting the number of press releases distributed
C) measuring target audiences to see if the messages were received and understood
D) evaluating governmental response to public relation announcements

What Does the Simplest and Least Costly Level of Assessment