IMC must not only deliver messages to intended audiences but also gather responses from them.

Question

Quizplus · Accepted Answer

IMC (Integrated Marketing Communication) is a two-way communication process that includes sending messages to the target audience as well as receiving feedback or responses from them. This is crucial to ensure that the communication efforts are effective and that the intended messages are received and understood by the target audience. Therefore, the statement is true.

IMC Must Not Only Deliver Messages to Intended Audiences but Also