An IMC strategy helps marketers create a unified personality for the product by choosing the right elements from the promotional mix to send the message.

Question

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An IMC (integrated marketing communications) strategy involves coordinating and integrating various elements of the promotional mix (e.g. advertising, sales promotion, public relations, personal selling) to create a consistent and cohesive message for the product or brand. By doing so, marketers can develop a strong and unified personality for the product that resonates with the target audience and reinforces key benefits or attributes.

An IMC Strategy Helps Marketers Create a Unified Personality for the Product