When deciding on promotional messages, each marketing element, from media advertising to product rebates and coupons, must go through every stage of the communication process.

Question

Quizplus · Accepted Answer

The communication process involves a sender, a message, a channel, a receiver, and feedback. Each marketing element, from media advertising to product rebates and coupons, must go through each stage of this process in order to be effective.

When Deciding on Promotional Messages, Each Marketing Element, from Media