Direct marketing is used by both consumer and business-to-business marketers to generate orders and sales leads that may result in future orders.

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Direct marketing is a strategy that targets individual consumers or businesses directly to generate immediate responses, such as orders or sales leads, which can potentially lead to future orders. This approach is utilized by both consumer marketers and business-to-business (B2B) marketers.

Direct Marketing Is Used by Both Consumer and Business-To-Business Marketers