One benefit of direct mail is that it can cover a narrow target market quickly.
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Q3: Personal selling is the most novel form
Q16: Sales promotion provides a long-term incentive to
Q25: One of the advantages of guerrilla marketing
Q152: The advantage of using sales promotions in
Q153: Due to its focused and controlled message,
Q154: Trade promotions are simply sales promotions aimed
Q156: Companies spend as much on trade promotions
Q159: Direct marketing is used by both consumer
Q161: Market leaders are more likely to engage
Q162: Successful direct marketing should prompt consumers to
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