Multiplying an advertisement's reach by its frequency yields a figure describing the total weight of a media effort called the campaign's "gross rating point."

Question

Quizplus · Accepted Answer

Gross Rating Points (GRPs) are calculated by multiplying the reach of an advertisement (the percentage of the target audience exposed to the ad) by the frequency (the number of times the target audience is exposed to the ad), providing a measure of the total weight or impact of a media campaign.

Multiplying an Advertisement's Reach by Its Frequency Yields a Figure