An effective promotion mix depends on certain variables that include the nature of the market, characteristics of the product, product life cycle, product price, and company's promotional resources.

Question

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An effective promotion mix indeed depends on various factors including the nature of the market, characteristics of the product, stages in the product life cycle, the pricing of the product, and the promotional resources available to the company. These variables influence the choice and effectiveness of promotional strategies.

An Effective Promotion Mix Depends on Certain Variables That Include