A manufacturer is introducing a new contact lens solution to the marketplace. The strategy that would work best for this product is to advertise heavily in trade magazines to get intermediaries to purchase the product, publish articles in journals of medicine to reach doctors, and use personal selling between the doctor and consumer to sell the product.

Question

Quizplus · Accepted Answer

The strategy described combines different methods targeting intermediaries, doctors, and consumers but may not be the best for a new contact lens solution. A more direct approach to consumers through digital marketing, social media, and in-store promotions might be more effective in creating awareness and demand among the end-users.

A Manufacturer Is Introducing a New Contact Lens Solution to the Marketplace