Although marketers consistently measure the sales results against the promotional expenditures, this does not necessarily give the full picture because extraneous variables are not incorporated into the equation.

Question

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Marketers often focus on the direct relationship between promotional expenditures and sales results, but this approach can overlook the impact of external factors (extraneous variables) that also influence sales, such as market trends, competitor actions, or economic conditions, leading to an incomplete analysis.

Although Marketers Consistently Measure the Sales Results Against the Promotional