Marketers require flexibility in determining the promotion mix expenditures for their products; therefore, allocating a fixed amount of promotional dollars for each product would never be considered.

Question

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Marketers often allocate a fixed budget for promotional activities as a starting point, but they adjust this budget based on various factors such as market response, competition, and sales performance to ensure the effectiveness of their promotion mix.

Marketers Require Flexibility in Determining the Promotion Mix Expenditures for Their