The most realistic budgeting method is the task-objective method since it allocates promotional dollars based on realistic communication objectives and the selection of the appropriate promotional activity required to meet those objectives.

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The task-objective method is considered the most realistic because it focuses on defining specific communication objectives and then determining the budget needed to achieve these objectives through appropriate promotional activities, ensuring a direct link between budget allocation and marketing goals.

The Most Realistic Budgeting Method Is the Task-Objective Method Since