Cynthia, a marketing director for a chemical company, is looking for an independent intermediary that will take title to the goods. Who is Cynthia looking for?
A) extended channel member
B) industrial distributor
C) direct seller
D) reverse channel seller
Correct Answer:
Verified
Q7: What is the term industrial distributor essentially
Q8: In the context of marketing channels, who
Q9: Why do marketing channels play a key
Q10: How does the traditional marketing channel proceed?
A)
Q11: Who are marketing intermediaries?
A) middlemen that operate
Q13: In addition to traditional drug stores, Dr.
Q14: When is direct selling MOST common?
A) during
Q15: Small producers in the industrial market may
Q16: Which of the following is an example
Q17: Which variable does NOT affect the selection
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