In addition to traditional drug stores, Dr. Scholl's foot care company has decided to market through home medical care supply centres and telemarketing to podiatrists. What is this an example of?

Question

Quizplus · Accepted Answer

This is an example of dual distribution, where a company uses more than one marketing channel to reach its customers. In this case, Dr. Scholl's is using both traditional drug stores and alternative channels like home medical care supply centers and telemarketing to podiatrists to distribute its products.

In Addition to Traditional Drug Stores, Dr