In the context of marketing channels, who do business purchasers usually prefer to buy from?
A) manufacturers
B) retailers
C) wholesalers
D) agents

Question

Quizplus · Accepted Answer

Business purchasers typically prefer to buy directly from manufacturers to reduce costs by eliminating intermediaries, ensuring product quality, and facilitating direct communication for customizations or bulk orders.

In the Context of Marketing Channels, Who Do Business Purchasers