What does distribution intensity refer to?
A) tying agreements held with intermediaries
B) the amount of monthly cooperative advertising that a producer contracts with a number of retailers
C) the number of intermediaries through which a producer distributes goods in a particular market
D) the concentration of wholesalers carrying competing products in a given geography

Question

Quizplus · Accepted Answer

Distribution intensity refers to the number of intermediaries (such as retailers, wholesalers, or agents) through which a producer distributes its products in a particular market. This can range from intensive distribution (aiming for maximum market coverage and using as many outlets as possible) to exclusive distribution (selecting only a few intermediaries).

What Does Distribution Intensity Refer To