What type of channel conflict is between two or more wholesalers or two or more retailers?
A) competitive
B) vertical
C) horizontal
D) cross-channel

Name: What type of channel conflict is between two or more wholesalers or two or more retailers? A) competitive B) vertical C) horizontal D) cross-channel
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Question

Quizplus · Accepted Answer

Horizontal conflict occurs between entities at the same level in a distribution channel, such as between two wholesalers or two retailers.

What Type of Channel Conflict Is Between Two or More