What is a common characteristic of a channel when the unit price of the product is low?
A) The product will be sold direct.
B) The channel is short.
C) The channel length will not be affected.
D) The channel is long.

Question

Quizplus · Accepted Answer

When the unit price of a product is low, it often necessitates a longer channel to distribute the product efficiently and cost-effectively, reaching a wider market without significantly increasing the price per unit. This is because the costs and logistics of distributing low-cost items directly from producer to consumer can be prohibitive, making intermediaries like wholesalers and retailers necessary to achieve economies of scale.

What Is a Common Characteristic of a Channel When the Unit