What is the movement of products through more than one marketing channel to reach the same market called?
A) multiple selling
B) dual distribution
C) distribution redundancy
D) reverse distribution

Question

Quizplus · Accepted Answer

Dual distribution refers to the movement of products through more than one marketing channel to reach the same market or target audience. This strategy allows companies to maximize their reach and cater to different customer preferences or buying habits.

What Is the Movement of Products Through More Than One