What type of marketing channel conflict can result when identically branded products are carried in competing retail pharmacies, discount houses, department stores, convenience stores, and mail-order houses?
A) coercive
B) vertical
C) competitive
D) horizontal

Question

Quizplus · Accepted Answer

Horizontal conflict occurs when organizations at the same level of the marketing channel, such as competing retailers, are in disagreement or competition, for example, when identically branded products are available through various retail formats.

What Type of Marketing Channel Conflict Can Result When Identically