When can an intermediary be eliminated from a marketing channel?
A) when another intermediary or a new system replaces it
B) when the elimination is demanded by a retailer
C) when there is mutual consent between manufacturer and wholesaler
D) when the consumer prefers to buy wholesale

Question

Quizplus · Accepted Answer

An intermediary can be eliminated from a marketing channel when another intermediary or a new system replaces it, making the channel more efficient or cost-effective.

When Can an Intermediary Be Eliminated from a Marketing Channel