What is an improved or supplemental service called that is added to the supply chain to provide enhanced benefits, but is NOT expected by the customer?
A) value-added service
B) demarketing
C) cost-plus products
D) optimization

Question

Quizplus · Accepted Answer

Value-added services are additional services provided to enhance the primary service or product, offering extra benefits that may not be expected by the customer. These services improve the overall customer experience and can differentiate a company from its competitors.

What Is an Improved or Supplemental Service Called That Is